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Choosing your Signature Scent

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Choosing your Signature Scent

or why I love to write about perfume.

Beth Gehring
Apr 1, 2023
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Choosing your Signature Scent

bethschreibmangehring.substack.com
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Gucci - The Alchemists Garden

I adore perfume and I always have. By the time that I was 17, I'd amassed a collection of such enormous proportions that I needed a separate shelf in my bathroom closet for all of the bottles. Β  Β When I began to write, it came as no surprise that I started hanging out on perfume blogs, writing for them and eventually becoming Senior Editor of The Perfume Magazine; Β a beautiful online magazine. Because of this I quite frequently get requests to do one of my favorite things which is to help someone pick a signature fragrance for themselves. Β It's amazing to me still how a new fragrance can delight and enhance your mood in so many unexpected ways. What's always surprising to me though is how difficult it is for most people to do this. I think that this is because Β glossy Β pictures in magazines do their job so well. We've all been there looking at the beautiful woman draped in an evening gown with a beautiful man looking hungrily after her and proclaiming her …

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